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MARKET MENTORS
Volunteers armed with sustainable shopping materials and advice will train individuals or groups in the art and science of ‘green purchasing.’ This could be accomplished during one-on-one shopping trips or in groups such as book clubs, etc.
All training and teaching materials (e.g. workbooks, shopping lists) will be developed by the foundation with input from industry experts and distributed during initial training. Market mentors will meet regularly for enhanced training and to brainstorm more effective ways of engaging their target audiences.
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