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FOUNDATIONAL VALUES
Community Sustainability
- We believe that sustainability — a process during which a community integrates and balances its social,
cultural, environmental, and economic interests and objectives — is the only way to ensure quality of life
for current and future generations.
- We understand that community sustainability is a complex issue with myriad political, administrative,
operational, and behavioral challenges, all of which are best addressed using proven and collaborative
strategies for positive change.
- We recognize that sustainability is being pioneered by proactive communities everywhere using leading-edge
planning models, strategic policies, best practices, and proven behavior-change technologies — and that these
communities are willing and able to share their successes.
Community-Based Social Marketing
- We believe that community-based social marketing — which uses commercial marketing
strategies to analyze, plan, execute, and evaluate programs that influence the voluntary behaviors of target
audiences — is key to addressing the behavioral piece of the sustainability puzzle.
- We believe that we can enable and encourage behavior change by using skilled and
passionate volunteers to deliver proven, practical, affordable, and measurable community-based social marketing
strategies that build awareness, transform attitudes, encourage appropriate actions, and track resulting
performance in specific target audiences.
- We recognize that community-based social marketing is being pioneered by proactive
communities everywhere using tools such as ‘commitment,’ ‘prompts,’ ‘norms,’ ‘communication,’ and ‘incentives’
to remove internal and external barriers to sustainable behavior — and that these communities are willing and
able to share their successes.
Community Involvement
- We believe that community involvement — which includes strategic and cooperative
contributions from the public, private, civic, and innovation sectors — results in resoundingly successful
programs that enable, encourage, and measure sustainability, provoke accountability, and promote ongoing
participation.
- We believe that combining volunteerism and membership/participation with
community-based social marketing will result in exponential growth in awareness about and adoption of
sustainable behaviors.
- We believe that community involvement, and, therefore, lasting behavior change,
will be optimized by focusing strategically and innovatively on volunteer, member, and community resources
and support.
Community Funding & Support
- We believe that community funding and in-kind support — from a broad-based blend
of public, private, civic, and individual social investors — will sustain the foundation throughout
the start-up phase and, ultimately, enable expansion into new regions.
- We guarantee that all contributors will be recognized appropriately and receive
ongoing information about the foundation and about sustainability practices affecting them.
- We pledge to uphold the legal, ethical, and moral standards expected of a
non-profit organization.
Community Benefits
- We believe the community benefits — for the public, private, civic, and innovation
sectors — will be reflected in improved social, cultural, environmental, and economic performance.
- We believe that the foundation’s commitment to innovative solutions, volunteer
training and support, ongoing research, and program evolution will help communities meet their current and
future sustainability objectives.
- We encourage teamwork among partners, volunteers, and participants that will
help local regional, provincial, and federal governments reach their sustainability targets without
duplicating efforts or diluting budgets.
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