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PASSION STATEMENT
To provoke a fresh outlook among British Columbians that inspires sustainable behaviors at home,
work, and play.
TARGET STATEMENT
The Fresh Outlook Foundation envisions a future in which all British Columbians engage in sustainable behaviors
at home, work, and play. To that end, the foundation uses skilled and passionate volunteer facilitators armed
with proven social marketing strategies to enable and encourage lasting behavior change that supports
communities’ social, cultural, environmental, and economic objectives.
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